We heard rumblings yesterday that T-Mobile was looking to shake up their marketing campaign, and after a whole 24 hours of hype the first video is now live for all to see on Youtube. Carly, the company’s spokeswoman, is seen ditching her magenta clothes for something a bit more, serious. 

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Question is: how can T-Mobile win the marketing campaign challenging the other competition in “fast”? T-Mobile is now the only carrier that doesn’t have LTE or isn’t a step away from it. I am interested to see where this campaign is going, you have to give it to T-Mo for changing things up. Let’s see how well it works.

Via: TmoNews